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UNION CITY NEW JERSEY

Preserving a City Seal.

This brand identity exercise was initiated in 2024 with the aim of crafting an emblem that better reflects the lively, contemporary essence of Union City. Presently, this presentation is undergoing evaluation by the authorities of Union City, New Jersey.

PROCESS

Step 1:

Research and compare challenges and solutions.

Step 2:

Recreate the original.

Step 3:

Create options and weigh out variations.

Step 4:

We have adapted the Union City seal so that it works on various mediums whether print or digital.

USAGE