PRODUCT LINE LAUNCH: spirit animal CAMPAIGN

NIKE SB:

RELEASE THE BEAST

When collaborating with a renowned brand, proposing an original campaign concept may seem intimidating. Yet, we at Creative Culprits embraced this challenge by leveraging compelling visual metaphors that mirror the diverse consumer base cultivated by the brand over the years.

Our approach focused on the power of a bold and contemporary visual narrative. A distinctive and unforgettable visual campaign that set us apart from competitors, forging a spiritual connection with our youthful audience. The Nike Skateboard division has always been Nike's wild child and we embrace that with this campaign.

SOCIAL MEDIA

IMAGERY & STRATEGY

Engaging the skateboarding community on social media, Nike employs various mascots as advocates.

AUGMENTED REALITY FILTERS

Additionally, Nike offers creative filters allowing users to transform into their chosen spirit animal.

NIKE SB store footprint

Nike SB Dunk Mid

White Claw

Crafted with the majestic white tiger in mind, the Nike White Tiger Claw Mid enhances skateboard performance, infusing your experience with untamed spirit.

Nike SB Cooper Wilt

Flamein-go

This Nike low skateboard sneaker inspired by the elegance of flamingos. Vibrant pink hues and sleek lines capture the bird's essence. Whether on the skateboard or in the city, step into bold, tropical style with these sneakers.

Nike SB Dunk High-top

Panda Express

This furry masterpiece boasts a panda-themed design with black and white faux fur, mimicking the iconic panda fur pattern. The high-top silhouette offers ankle support for skateboard enthusiasts.

Nike SB Dunk Low

Bad Bunnies

This playfully designed with bunny-inspired elements, soft textures, and pastel hues. Versatile for skateboarding and urban adventures, these sneakers infuse a lively, energetic vibe into your style.

Nike SB Leo Baker

Gorilla Commando

Luxury meets utility in this Leo Baker collaboration – effortlessly precise for enhanced skating, these shoes arrive perfectly broken in, ensuring prolonged and consistent performance.

Nike SB Black Bear Roar

Black Bear

Inspired by nature's strength, these low-top skateboard sneakers feature earthy tones, textured overlays, and a bold paw print sole. Step into the wild with Nike Black Bear Roar.